Global nomad with twelve years of multichannel brand strategy experience Agency side, five of which spent in the MENA Region.

Former Head of Strategic Planning in Milano, London and Dubayy on local, regional and global businesses across every industry at Leo Burnett, Saatchi&Saatchi and GREY Group.

Today, as Global Council Member at the BCMA and Regional Director, Digital and Social Media at Leo Burnett MENA, Guido helps innovative brands to benefit from the Social Enterprise era through Brand Innovation, Content and up-stream Marketing.

Lecturer and Juror at Creativity Festivals, Innovation Congresses and Universities, such as M&M Global Awards in London, ID Cristal Congress in Dubayy and Polimoda International Institute of Fashion Design & Marketing in Firenze.

Amongst his best interpretation over the last 10 years, he played a yacht-owner for Riva, a bewhiskered stylist for Diesel, a petrolhead for Maserati and Abarth, a riotous teenager for MTV, a semi-deaf old chap for Amplifon, a rabid migraine for Panadol, a rabid fan for Juventus FC, a rugged trucker for Iveco, a pebble for Nike, an Up in the Air's George Clooney impersonator for Alitalia, an expat daddy for Western Union, your icky girlfriend for Tampax (those days), a fussy kid for Horlicks (every morning), THAT flickering lock for Pantene, Giorgio for Armani, a surprise-egg for Kinder, another kind of surprise for Pampers, a wine ring on your wife's favorite tablecloth for Dash, some unmotivated haste for TNT, a "subject to approval" for Deutsche Bank, a bug in your computer before an Executive Committee for SAP, the mighty Mother Earth for New Holland-CNH.