Health, Heels & Helmets
Super Bowl XLVII New Orleans, LA (Launch Event)
Health, Heels & Helmets Fitness Challenge is an interactive hybrid social networking and exercise site that connects and supports female NFL fans through friendly fitness competitions on the only platform dedicated solely to female NFL fans looking for a fun and engaging way to stay in shape.
The site will serve users' wants and needs in a few ways. First, it will provide female NFL fans a platform/forum through which they can meet and interact with other women who share their love for professional football. Second, it will serve as an innovative and fun way for women to stay in shape while supporting their favorite football team. And third, it will help
develop a sense of teamwork and camaraderie, while simultaneously promoting intense, but friendly, competition.