Heather Reyes

Head of Social Media in San Francisco, CA

Heather Reyes

Head of Social Media in San Francisco, CA

Heather directs the digital media programs and external communication initiatives at the nation's largest dental benefits delivery system. During her five year tenure, she has built the social media department and developed an internal agency approach. She previously worked in the digital practice of public relations firm, Edelman.

She has an expertise for developing public relations and direct-to-consumer strategies in the complex regulatory environments of financial services, tech, energy and health care. She has extensive marketing campaign management experience and has conducted crisis management, media outreach and other corporate communication activities for a variety of clients including Charles Schwab, the Russian Innovation Center, Chevron and Novartis Pharmaceuticals.

Heather earned her Master of Communication Management degree from USC’s Annenberg School of Communication. She received her bachelor's degree in communication from CSU, East Bay. Heather is the Treasurer of Cal State University East Bay Alumni Association Board of Directors and chair of the communications committee.

  • Work
    • Head of Social Media
  • Education
    • University of Southern California
    • CSU, East Bay