Penelope Khuzwayo
marketing Manager, Client Services Director, and Brand manager in South Africa
"My obsessions are marketing and people. Being able to use marketing and understanding people is crucial in my career as a whole. Leadership and self development have shaped the person i am and the person i aim to be."
The founder of IVAfrique Media, which in my quest to communicate with African consumers directly using Digital marketing tools to optimize brand expose for clients.
I am a creator and creative at heart. I am self-motivate and strong believer in leadership. My competitive advantage is my abilities to use my knowledge in diverse industries, solution orientated approach to business, and learn new skills quickly. I strive to align my professional brand striving to produce excellence are important to my professional goals.
My strengths lie within creating data driven business and marketing strategies that support business and department or brand KPIs. My experience spans across 0ver 8 years of working in corporate as a Marketing professional various industries such as financial services, startups, advertising agencies – client service and account management, digital marketing specialist, and customer insight and services.
My career highlights include working for Liquorice as the client service for SA and Africa for Blue bands brand, Gorilla creative media agency as the content & community manager for two of South Africa’s global brand – LUX and Pond’s, Creatively – digital marketing consultant, Ogilvy in Cape Town as the AM for the most innovative brand Castle Lite, and my current role as the head of customer and loyalty program department I am passionate about building and working with businesses with a customer centric culture. I have experience of using data to make Marketing related decision because we live in a world where big data has provides insights to effectively serve customer and account for return on investment. Customer insights gives an understanding of customer, markets and business ability to grow – understand the “WHY?” to better scope their needs and opportunities.
I am currently head of the customer service and as a leader I believe and seek to surround myself with proactive and self-sufficient minds and manage using the leadership coaching approach.
"This Child will be great" _Liberia President Ellen Sirleaf -Johnson