Viral Shah

Professional experience

BIBI Magazine, New York, NY 2007 to Present

Senior Events Planner

Primary event planner on a wide variety of targeted South Asian events, including themed parties, fashion shows, bridal shows, and charitable and special events. Responsible for planning, coordinating, promoting and successful execution of events for up to 15,000 people

Success includes: Partner with magazine, sponsors and media to promote highly visible cultural events for the South Asian market. Reached over 15,000 people. Primary liaison for negotiating rates and contracts terms with photographers, DJs and production management for venues that accommodate up to 5,000 people. Singular point of contact on the day of the event between sponsors, vendors and venue to ensure seamless success of the event. Create post-event 360-degree survey to identify shortcomings and action-items for future events.

Ariz, INc., New York, NY 2007 to 2010

Managing Partner

Founded and managed an event management company to focus on South Asian concerts and top-tier Bollywood talent. Responsible for taking the company from inception to executing events with capacity that exceeded 5,000 people.

Success includes: Created and managed disciplines within the company responsible for promotion, sales, fundraising, customer service and media. Evaluated various media opportunities that led events to being featured in high profile magazines, TV segments and radio opportunities. Resulted in attracting more talent and reducing customer acquisition costs by as much as 50%. Responsible for executing high-level logistics, overseeing end-to-end contracts and managing business and consumer expectations.Work closely with strategy, social media and account teams to ensure consistent brand experience across all relevant digital platforms. Handled and managed talent and celebrities. Responsible for providing initial brief, presentation materials and public relations. Responsible for all day-to-day financial operations, including budgets, cost control, sponsorships and payments between vendors.

Education

B.S., Psychology and Management, Rutgers University, New Jersey

M.S, Management Information Technology, Stevens Institute of Technology, New Jersey