Ingrid Ruiz Ruiz
Research in strategic communication, branding, and cultural heritage in Guayaquil, Ecuador
PhD in Communication and Cultural Industries from Universitat Politècnica de València.
Master’s Degree in Design and Brand Management from Escuela Superior Politécnica del Litoral and Master’s Degree in Educational Management and Leadership from Universidad Técnica Particular de Loja. Diploma in Higher Education Teaching from Universidad Técnica Federico Santa María.
University professor in undergraduate and graduate programs in the fields of communication, marketing, and education. She teaches at Universidad Tecnológica ECOTEC and Universidad Estatal de Milagro, and is also a professor of Marketing Technology at Instituto Superior Tecnológico Lemas.
Her research focuses on the relationship between branding, cultural heritage, and territorial identity, with particular attention to the use of cultural iconography and digital media in brand construction and communication.
Brand consultant at Voluta Estudio, where she develops projects related to brand strategy and identity conceptualization.