John Metselaar

Consultant in Seattle, Washington

John Metselaar

Consultant in Seattle, Washington

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Integrated (Traditional to Online/Digital) Direct Response Marketing, Branding, Creative Services and eCommerce since 1995. Pioneered online marketing and advertising in 2000 by creating a perpetual testing environment supported with real-time tracking technology for measuring performance. B2B & B2C, Non-Profit + Member and Affiliate based "direct sales" experience.

EXPERIENCE - My experience includes corporate, agency and consulting/contractor roles across creative, marketing, business, technical, and organizational disciplines as a Creative Director and Senior Project Manager.

WIRELESS TECHNOLOGY - Perfected online marketing to help drive e-commerce sales with a suggestive selling approach to help increase product sales and impulse buys in 2001 with X-10 Wireless Technologies. This was based on traditional retail sales and customer service experience.

MOBILE TECHNOLOGY - Introduced thumb drive memory technology for USB Drives & JMTek to North America at CES and in Europe at CeBit in Hannover, Germany.

RESTAURANT SERVICE - Conceptualized and outlined the feasibility for testing the "ORDER TO-GO" curbside park and pick-up concept for Applebee's restaurants around the Great Lakes, before it was rolled out across the US. This was to increase lunch orders. It eventually increased revenue for dinner orders and win back fast food customers.

TELECOM - Built and launched the first ecommerce web site for a Sprint and USAA partnership selling virtual calling cards.

SOFTWARE SOLUTIONS - Introduced mobile enterprise solutions with web-based (now cloud based) automated inventory control systems for the medical device distribution chain.

DEVELOPING MEASURABLE PERFORMANCE I am a passionate subject matter expert for creating measurable, results-driven engagements that appeal to the human senses and touch emotional sensitivities to elicit a desired response - via multiple channels.

PROFESSIONAL COACH, TRAINER AND MANAGER -Development Specialist for Players, Teams, Corporations and Organizations. Licensed Coach - United States Soccer Federation (USSF) and US Club.