Jasmine Victor is a creative strategic marketing and branding specialist. It is her goal to develop creative ideas and translate those ideas across various mediums to inspire and encourage others worldwide.

Jasmine currently oversees Integrated Marketing strategy for Spike TV and Spike Digital Entertainment (part of Viacom Media Networks, formally MTV Networks). In this role, her key responsibility is developing short and long term revenue generating custom multiplatform marketing campaigns for Fortune 500 companies. An expert in the fields of Pop Culture, Sports, Music and New Media, she uses this proficiency to identify trends and tailor her efforts to create strong brand identities and lasting relationships between the product, client and end consumer.

A resident of New York City for 11 years, Jasmine's career began at the quintessential voice for fashion, art, music and film, Interview Magazine, where she worked under the Fashion and Beauty Advertising Directors to catering to the world's leading high-end luxury fashion and beauty brands. From there, Jasmine lent her talent to Spike TV Affiliate Marketing. Her evolving leadership landed her at The Oxygen Network to focus her Affiliate Marketing expertise on the coveted young female demographic, before returning to her roots at MTV Networks and Spike to delve into the emerging digital/new media platform.

Jasmine is a member of several professional organizations including National Association of Multi-Ethnicity in Communications (NAMIC), ProMax BDA, National Association of Black Journalists (NABJ), Cable and Telecommunications Association for Marketing (CTAM), and Women in Cable Telecommunications (WICT). In 2009, she was honored to be handpicked by NAMIC as a Next Generation Leader and completed their Executive Leadership Development Program lead by UCLA faculty.

Currently, Jasmine lives in Los Angeles, CA and is a native of Chicago, IL. She is a graduate of New York University - Stern School of Business with a B.S. in International Business & Marketing –concentrating on Entertainment, Media and Technology.