Jay Massey

P. Jay Massey

Optimistic Digital Strategist Who Thinks Like a Scientist and a Philosopher… Translating Complexity into Clarity

Hi, I’m Jay Massey, an optimist, digital strategist, CMO, and entrepreneur who approaches business with the mindset of a scientist and the curiosity of a philosopher. Every challenge begins with a question… Can we do this better? I look for patterns, challenge assumptions, and translate complexity into clear, actionable strategies across IT, cybersecurity, marketing, and higher education.

From Data To Strategy: Making Tech Work

From leading cybersecurity marketing at Hixardt to driving digital transformation at the University of West Florida, I’ve spent decades bridging the gap between technical complexity and human experience.

My approach is rooted in perspective… a long view, one that considers both human behavior and the vast scales of space-time. I believe technology should serve people. That’s why I thrive where innovation and strategy meet.

Experience That Crosses Sectors and Scales

✅ Cybersecurity & IT Strategy – Translating technical depth into meaningful direction

✅ UI/UX & Digital Accessibility – Making technology intuitive, inclusive & effective

✅ Generative AI & LLMs – Exploring AI’s role in reshaping how we think & work

✅ Strategic Storytelling – Crafting narratives that engage, inform & endure

✅ Higher Ed Digital Governance – Aligning mission, user needs & compliance

Career Snapshot

📌 CMO, Hixardt Technologies – Leading cybersecurity marketing & communications

📌 Director of Web Services, University of West Florida – Led web strategy for 15K+ users

📌 Co-founder/CVO, Coco Interactive – Driving UI/UX, brand development & accessibility training

📌 Invesco, UPS, Schlumberger – Background in finance, logistics & energy

📌 Entrepreneur – Founded Florida’s first mobile video rental service, launched multiple design & media firms

Beyond the Day Job

🌍 Mentor & Advocate – future leaders through UWF’s Executive Mentor Program

🚀 Explorer at Heart – Engaged in deep time, AI, philosophy & science that shape us

🚴 Active Lifestyle – eSkater, traveler, & advocate for walkable, sustainable cities

Let’s Connect

I’m most at home where technology, people, and long-view thinking come together. Whether you want to collaborate, swap ideas about AI or digital strategy, or just talk about what’s next... I’m up for it.

📍 Find me on LinkedIn @PJayMassey or on IG @jm11826 for snapshots of life’s moments of joy.