Jeffrey LaLonde

Based in Grand Rapids, Michigan, Jeffrey LaLonde has recent experience as a Category Analyst with grocery distributor and retailer SpartanNash. Working with as many as a dozen stakeholders, Jeffrey LaLonde coordinated more than 75 category business plan meetings each year, efforts that significantly boosted average sales for independent retailers.

Mr. LaLonde’s areas of hands-on management oversight extended to a markdown pricing process every two weeks that spanned the full range of products and categories. He generated scripts and video content, and hosted promotional videos that met specific retailer needs.

Mr. LaLonde previously spent a decade with Gordon Food Service, primarily as a Category Analyst, and was responsible for weekly pricing of the full spectrum of non-foods items. Focused on optimizing sales and margins, he also selected product assortment and handled strategies for promoting new items.

Passionate about sports, Jeffrey LaLonde follows Detroit teams such as the Tigers, Red Wings, and Lions. He also supports the football and basketball programs of the University of Michigan.