Jorge Fernandez

• Over 15 years of executive Telecom experience in marketing, business development and sales in Latin America and the Caribbean.

• Specialized in developing new markets, launching new products and services, developing new profit centers and joint ventures, marketing to businesses and consumers, and executing effective sales strategies.

• Designed and executed the strategy for the transformation of two highly unproductive incumbent cellular operators into market pacesetters, and achieved a 400% increase of the mobile internet customer base by launching new marketing and promotion initiatives, opening new distribution channels, and restructuring and training the sales organization.

• Prepared the two above operations to face looming aggressive competition by launching new voice and wireless broadband services (EVDO, WiMax), compelling bundles and offerings, implementing creative target sales and marketing tactics, to serve corporate, retail and residential customers.

• Expert in Internet marketing strategies through lead generation and lead nurturing, search engine marketing, inbound tactics, social media marketing, and shortening sales cycles by effectively matching offers to clients’ buying cycles.

• Engineered a joint venture plan to swap assets with a selected telecom client to reach out to untapped segments in the value chain, resulting in 28% increased market share.

• Transformed a cost-center department into a profit-center, by developing the organization's first ever marketing plan and direct marketing campaigns, including repurposing of over 50% of existing training material. As a result, the plan unleashed new revenue streams that increased total revenues by 37% amid the economic challenges during the dot-com bubble burst.

• Developed and executed extensive sales and marketing plans that generated over $300M in revenues from deploying new cellular networks in Latin America and the Caribbean.

Specialties

My specialties are developing joint ventures, developing new markets, launching new products, developing new profit centers, and marketing to large multicultural communities by leveraging the company's direct marketing initiatives and pairing them with advanced internet marketing strategies.