Juliano Laran

Florida-based marketing expert Juliano Laran was listed by the American Marketing Association DocSig as one of the 50 most productive authors in the last 10 years in the premier marketing journals. His most recent publications include “How Early-Life Resource Scarcity Influences Self-Confidence and Task Completion Judgments” in the Journal of the Association for Consumer Research, and “Self-Control: Information, Priorities, and Resources” in the Consumer Psychology Review. Juliano Laran conducts and publishes research on consumer goal pursuit, self-control, associative learning, busyness, stress, and creativity. He also serves as an associate editor for the International Journal of Research in Marketing, and previously for the Journal of Marketing Research.

Juliano Laran taught at the University of Miami, where he focused on consumer behavior, international marketing, marketing management, and marketing communications. He also served as PhD coordinator for the marketing department. He holds a master of science in marketing from the Federal University of Rio Grande do Sol in Brazil and a PhD in marketing from the University of Florida.