Jurena Cantrell
Author, Executive, and Educator in the United States
Prior to her stepping in as Vice Pres., of KEF Entertainment, Jurena (Glass) Cantrell began her career as a production assistant (PA) for The Olympic International broadcast team.
She would go on to lead marketing efforts for one of Atlanta's premier pro sports agents with a roster of clients that included players from the Miami Dolphins, New England Patriots, Philadelphia Eagles and other NFL/NBA teams.
Cantrell and Atlanta Falcons' star Terance Mathis galvanized Atlanta's sports & entertainment community's support in the incarceration case of then college student Kemba Smith. Their efforts, combined with other supporters of Smith's such as US Representative (CA), Maxine Waters, would help persuade President Bill Clinton to grant Smith clemency in 2000.
KEF Media, a highly respected pioneering broadcast publicity firm known for delivering innovative communication results for major brands such as The Coca-Cola Company, Chick-fil-A, USPS, The US Olympic Games and others would help shape Cantrell into a powerhouse in effective media/publicity.
Cantrell's innovative and relevant optics have helped public figures, artists, musicians, thought leaders and creatives establish and expand on national and international levels. As a producer, her visions for B2B/B2C branded content and broadcasts have reached millions of viewers through media such as news/lifestyle cable shows, radio, podcasts, social and national morning shows such as The Today Show and Good Morning America (GMA).
Cantrell has been invited to share her experiences as a guest speaker for business webinars, conferences, colleges and universities. Her headline grabbing media campaigns/events have been covered/mentioned by platforms such as The New York Times, CNN, NBC News, The Weather Channel, Black Enterprise, Rolling Stone, Echoes Magazine (UK), Telemundo, MTV, MTV.com, RightOn! and RollingOut Magazines, to name a few.
In 2017 Cantrell was named a "Distinguished Alum" by Clark Atlanta University and in 2020 she was featured among "22 respected PR pros CEOs should hire" by Business Insider.
In addition, Cantrell has been featured and/or mentioned by trade publications such as PRSA's Strategies & Tactics as well as ABC News NY, The Atlanta Journal Constitution, Rollingout Magazine, ShoutOut Atlanta Magazine, Pretty Women Hustle Magazine, EURweb, podcasts and other platforms.
IndustryLife, Cantrell's bold, "no holds barred" business guide on building careers in the entertainment/creative industry can be downloaded exclusively from Amazon.
Email: [email protected]