Karla McGowan

I’m a marketing communications and public relations veteran with more than 25 years of experience working with leading regional, national and international companies and brands. My client roster features consumer brands such as Dunkin’ Donuts, Hood, Lubriderm and TD Bank; B2B companies including Teleflex Medical, Guardian Industries and DuPont Professional Products; and, a variety of nonprofit organizations.

Clients rely on my strategic, results-oriented insight to create clear and compelling communications designed to educate and persuade target audiences. My approach is informed by extensive executional expertise – creating programs that shape brands and deliver results. Services include a broad range of deliverables within the areas of Strategy and Planning, Writing and Media Relations. Client engagements are developed on a retainer, project or hourly basis, and I design programs to meet clients’ expectations and budgets.

Prior to becoming a marketing communications consultant, I spent nearly 10 years as public relations director for The VIA Agency, named the Top Small U.S. Agency by Ad Age. At VIA, I established a PR offering for the agency and developed integrated marketing communications programs that used paid and earned media approaches across traditional and new/social media channels.

A Maine native, I began my career in New York City, spending 12 years at boutique PR agencies specializing in top women’s health and beauty brands. During that time, I worked with celebrity spokespeople including Cary Grant, Farrah Fawcett and Joe Namath, and planned and executed events resulting in national and international media coverage.