Kristin Anderson
Minneapolis, MN
Kristin Anderson [email protected] 763.473.6078 Minneapolis, MN
Results oriented focus on developing and implementing strategies that grow revenue and margins, manage risks and create pull through/aftermarket products and services. Classical marketing skills honed at large, highly matrixed organizations with complex products and services for clients in the energy, manufacturing, technology and construction industries. Digital marketing and mixed media optimization expertise in B2B and B2C arenas. Recognized for innovative new product development and comprehensive pricing strategies that significantly increase market share and promote brand awareness.
KEY ACCOMPLISHMENTS
•Negotiated a $4.5M per year, 20 year deal with a medical device manufacturer for an HVAC company in Michigan.
•Led marketing team in an acquisition initiative.Focused due diligence on long term contracts and client base in pivotal geographic areas. Deal successfully closed which increased then current year revenue by 40%-approximately $75M..
•Created disruptive technology/SaaS offering to capitalize on existing and new clients' unmet needs producing margins of 60+%. NPI stage gate used to ensure offering was fully functional at launch.
•Managed marketing team in a highly matrixed organization that developed global, 5 year strategic plan producing 30% YOY revenue growth.
Competencies:
•B2B Marketing in Energy, Manufacturing, Technology and Construction Industries
•Mobile & Web Technologies
•P&L Responsibility
•Brand Identity & Positioning
•Digital Marketing and Analytics--SEO/SEM, CMS, GA, UX, PPC, Adwords
•Organizational Transformation
•Media Mix Optimization & ROMI
•New Product Development & Product Management
•CRM & Data Mining
•Partner/Channel Development and Management
•Pull through Strategies
•Large Scale Business Development including capital equipment and SaaS
•Mergers & Acquisitions
•Risk Management
•Market and Industry Research
•Superb communication skills-writing and presentations,