Kristy Cartier

Product Marketing in Washington, DC

Kristy Cartier

Product Marketing in Washington, DC

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I’m Kristy Cartier, a digital marketer focused on growth, in my co-workers as well as the bottom line. For me, it's about finding ways to make things thrive either from tender nurturing or bold moves. I started my career in Kentucky after graduate school in Tennessee. The work was in a new field of selling grocery store scanner data. It required educating our end users back then. This idea is humorous given how the economy runs on data now.

I learned new skills at each stop, such as market research with a utility company. People have strong opinions about food and automated phone lines. Our efforts paid off, however, with well-received solutions. I took a brief stop in Florida to make strides in the horse industry, to no avail. Buy me a cup of tea and I might tell you that story (it includes four hurricanes). Back in Virginia, I've come full circle with marketing technology solutions after meeting great people at a local newspaper, a credit card processing company, and numerous associations.

I discovered that my passion is crafting stories and plans that inspire interest, confidence, and loyalty. I found my writing voice that was lost with my childhood; and, enjoy editing as well. And my logical side loves a good problem to solve and then watch the solution take off.

It's not all about work. I'm on the board of Frying Pan Farm Park where I used to horseback ride. I also give my time to volunteering at horse shows from the beginner to international levels. A good book paired with a warm cup of tea makes for a pleasant afternoon. What's your favorite thing?

You can find me on LinkedIn "Kristy Cartier" and Twitter (@KC_Kreative) sharing news and opinions on a variety of topics. Be warned that I am a huge weather nerd.

~Kristy Cartier

  • Work
    • CalAmp
  • Education
    • Virginia Tech
    • University of Tennessee