Laura Knapp
Los Angeles
Laura Knapp is the founder and lead marketing manager at Social Spotlight Media, an integrated marketing and media relations agency specializing in lifestyle consumer brands with a particular focus on fashion, food, health & wellness and entertainment.
Having worked in both New York and Los Angeles, Laura has a strong background in interactive and integrated marketing and a focus on youth, wireless, online, entertainment, fashion, lifestyle and events. She has been responsible for the strategy and execution of social media campaigns utilizing new media channels such as Facebook, Twitter, YouTube, Pinterest and Instagram. She has also developed and implemented blogger outreach programs, including ambassador programs, specifically within the fashion and mommy blogger arenas.
During her career, Laura has worked with a variety of brands from around the world including Tommy Hilfiger, AT&T, De Beers, Reebok, Charming Charlie, Graziela Gems, Fantastic Sams Hair Salons, Hyatt Hotels and more.
In addition to her professional work, Laura sits on the Board of Directors for Social Media Club LA and in 2012, served as a monthly contributor to the award-winning food blog, 'In Good Taste,' where she shared her passion for food and healthy eating with her vegan recipes.