Lauren Kruger

My dream career involves me creating beautifully well-crafted garments and showcasing them on local and international runways. To build a successful fashion label, though, I realised I needed to know the fundamentals of business before I delve into fashion.
Understanding the business of fashion is critical and thus, I studied for a B.com Marketing Management qualification and with it, my aspirations of taking the fashion world by began.

My passion for Marketing and branding grew tremendously with my understanding of it over the years, I've worked in different industries and countries; focusing in the following core areas - CRM, Direct Marketing, Sales, Brand Management and Social Media.

My passion is to connect with people and brands in real time to build lasting mutually beneficial relationships that go past the traditional marketing realm. For this to happen I had to change my whole perception towards marketing and I’ve come to the realisation that innovation is what keeps both businesses as well as fashion alive. The future of advertising, commerce and fashion is online!

Developing Digital Strategies and ensuring service/product offerings are differentiated from competitors is what I specialise in, optimising these segments to ensure significant results, that are relevant and have a considerable return on investment therein.

My dream has grown beyond just fashion to become a part of an ever-changing digital and media industry, I’ve adapted to how the world has changed since the digital revolution and I look forward to further redefining the media landscape!

I’ve always had a love for branding and believe that a business isn’t a business without a great brand! My passion is in the digital realm.