Lauren Crawford

In Progress

Senior Analyst, Marketing Intelligence

Lauren joined the RTCRM Marketing Intelligence team as a senior analyst in the winter of 2006. In this role she provides meaningful insights to data and reporting, including ROI from CRM tactics, project performance and management of the fulfillment process and backend data analysis. Lauren’s experience spans female healthcare for Bayer HealthCare Pharmaceuticals as well as autoimmune disease treatment and diabetes care for Abbott Laboratories. Prior to joining RTCRM, Lauren worked at The Corporate Executive Board where she supported their member acquisition business. Most recently, Lauren was a part of the marketing team at the American Bankers Association where she managed survey research for the association as well as the integrity and daily processing of the member database. Lauren is a graduate of Mary Washington University in Fredericksburg, VA.