Lauren Licata
Senior Director of Marketing in Chicago, IL
I head up marketing at Chicago-based Belly, the country’s leading digital loyalty platform for local businesses.
My startup marketing experience focuses on growing and retaining engaged customer bases through a quantitative approach to digital marketing, content strategy, email automation/CRM, product marketing and public relations.
I’m passionate about working with startups & organizations dedicated to challenging the status-quo. I'm on the Associate Board at the American Cancer Society, where I head up the Marketing/Communications committee that produces the Skyline Soiree.
When I have a chance, I dabble in public speaking, and have had recent engagements with Google, Apple and Social Media Week.
Follow me on Twitter at @LaurenLicata