Lauren McCabe

Writer, yoga teacher, and digital strategist in New Orleans, Louisiana

Lauren McCabe

Writer, yoga teacher, and digital strategist in New Orleans, Louisiana

Read my blog

Hi There. I'm Lauren.

I'm a brand strategist / writer / yoga teacher.

But call me Mermaid.

You see, mermaids are the dreams that sailors glimpse but never capture.

I'm no sailor.

I'm the mermaid living and being my dreams.



Digital Storytelling / Mermaid Chronicles: Tales on travel, work & love

Mermaid Chronicles started as a travel blog in 2008, a year when my single goal in life was simple: Travel. Everything I did led exactly to that.

Since then, I have traveled and not traveled and traveled again. Worked and not worked and started a company and worked for someone else again. Things have gotten messy, things have worked themselves out, and things have gotten messy again.

What we need to navigate this tumult of life is advice that is enduring: wisdom. And what better creatures to whisper wisdom of time immemorial than mermaids?

On my website, I piece together life through observation and exposition, and I work with high-integrity, high-impact organizations to tell their stories, too.

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Branding & Marketing

Over the past decade, I have worked in digital strategy, PR and branding for ad agencies, global brands and start-ups.

I am a champion for disruptive thinking and game-changing insights. I seek that overlooked kernel of truth that, when unearthed, changes everything.

Currently, I lead branding workshops and work with clients on a project basis.

>> See my work experience on LinkedIn


Baptiste Power & Ashtanga Yoga Teacher

To enjoy New Orleans to the fullest, I believe that you must balance our extraordinary food with healthy pursuits. I teach yoga to build community in New Orleans through health, mindfulness and physical activity.

I offer studio-based classes at Free To Be Power Yoga and private on-site corporate wellness yoga at businesses throughout the Crescent City.

>>See my full teaching schedule here