Strong marketing background with an emphasis on consumer behavior and ethnography. I have more than 10 years of experience doing research in such areas as innovation and have participated in many different studies involving technology, user experience and social media. I have a strong connection with both local and global cultures.

I have worked on regional projects for companies such as: Metro Rio, Diageo, Abbott, Telefónica, Natura and Itau. My global experience includes working with companies like: Johnson & Johnson, Sony, GFK, The Cocktail Analysis and Samsung.

Unsatisfied with the recruitment approach adopted by local agencies, I decided to develop own techniques so as to identify the right profile for each project to better suit her clients’ needs. With excellent connections in the area, both in Brazil and abroad, i´m able to successfully recruit KOL within a wide range of cultural and business areas.