I’m a versatile content strategist, who’s driven award-winning results for diverse organizations — from Canadian corporations to a Peruvian jewellery factory. My digital expertise builds on seasoned marketing communications/PR experience, including more than 10 years serving agency clients.

It always starts with the audience: connecting, listening and finding the most effective way to solve their challenges. I can assess an organization’s needs, uncover their strengths and see the path to bring their story to life. With this insight, I collaboratively mix traditional with digital to develop cross-platform strategies that engage audiences. I ask: “what if” and embrace challenges, from finding clarity amid complexity to mitigating risks that threaten success.

Through development to delivery, I draw on my creative interests to paint a picture with analogies and use narratives to pitch, present and persuade.

Skills: content marketing & creation, digital strategy, social media marketing, UX design, video, strategic/marketing communications, PR, analytics, branding, copywriting, business analysis, graphics, presentation, html/CSS and varied digital tools.

Check interactive4good.wordpress.com to learn about my interactive media thoughts/work and integrity2impact.com for my communication insights.