Lionel Ohayon

Lionel Ohayon is the founder and CEO of ICRAVE, an innovation studio in New York City that reimagines built and digital environments for award-winning hospitality, airport, healthcare and workplace projects across the globe. Inspired by his favorite mantra “You’ll never get an A, if you’re afraid of getting an F,” Ohayon has led ICRAVE to become an internationally-renowned studio, with extensive experience in creating experiential, meaningful environments. Since its founding in 2002,
ICRAVE has worked with both Fortune 500 companies and innovative startups including
Starwood, W Hotels, MGM, Disney Dream, Hilton, the One Group, EMM, OTG and more.

Leading his team to apply their creative process across disciplines, Ohayon has been at the forefront of redefining the modern airport since 2007. After introducing groundbreaking concepts to JetBlue’s Terminal 5 at John F. Kennedy International Airport, ICRAVE applied its technical expertise and international capabilities to award-winning airport projects across North America including LGA, PHL, MSP, DCA, and YYZ. In addition to rethinking the traveler experience, ICRAVE is also leading the charge in understanding how our digital and physical worlds collide across industries. They are currently integrating this approach to create patient-centric ecosystems for Memorial Sloan Kettering Cancer Center, as well as mixed-use developments set to transform Lower Manhattan.

Ohayon is passionate about fostering creativity in the world around him. Outside of the office, Ohayon donates his time and resources to Performance Space 122, a not-for-profit arts organization and one of the longest standing venues dedicated to contemporary performance art in New York City. Ohayon graduated from the University of Waterloo School of Architecture.