Women are responsible for 80% of apparel, 52% of all new vehicles, 70% of travel and 40% of consumer electronics purchases. That does not include the additional purchases she's influenced, as women are behind 62% of the "sharing" on social networks. If a woman is pleased, the word will go out. She has an intuitive and instinctive ability to want, find and acquire the best for the people she loves. Women are resourceful and relentless when it comes to making the right choice.
Is your brand successfully attracting this audience of mindful buyers? It may be time to look at your messaging, lead capture mechanisms and social marketing strategies to effectively tap into this desirable audience.
How I work
I am a marketing strategist, speaker and author specializing in helping companies attract, build communities and actively engage with their female target market through cross platform programs. I am also a Social Media teacher at Concordia University in Montreal. I consult on brand and revenue building strategies as I connect “the scattered social dots” for thousands of conference attendees and with private clients. Specialties include: Social Marketing, Social Branding, Marketing with Women, Community Building and Social Influence.