I can help you...

* Use marketing to achieve your targets via sustainable growth and cultural impact
* Fix your strategy, execution and conversion to maximise your marketing investment
* Ensure your brand, positioning + messaging are utilised as levers for growth, creating and capturing demand from your ideal customer profiles
* Drive profitability via marketing function, clearly connecting investment in projects and headcount
* Systematically build a thriving own-channel eco-system to lessen your reliance on paid media (SEO, Social, CRM)
* Create value through commercial and brand partnerships
* Find and motivate the right marketing talent
* Inspire teams to become top performers
* Fractional leadership and/or consultancy on sustainable growth and cultural impact projects

Personal Summary

* High energy, people first leadership style
* D2C, Double-sided Marketplaces, B2BSaas
* AI, Re-commerce, Edtech, Proptech, Fintech, Femtech, Web3 (previously E-Commerce, Fashion, Tech, Lifestyle, FMCG, Entertainment inc ASOS, John Lewis, Samsung, The BBC)
* 9 years marketing leadership; P&L, board reporting, cross-functional leadership, strategic vision, talent management, team capability + performance, OKRs and digital transformation
* 16 years delivering award winning integrated marketing that over delivers vs business goals
* Big brand expertise meets entrepreneurial growth mindset, bootstrapping and start-up ways of working
*360 integrated skillset (Growth + CRO, Brand, CRM, POES Media, Digital + ATL, Events, Performance funnel, SEO, Social, Advocacy, PR & Comms, In-house Creative-Content-Conversion, Integrated channel planning, Community building, Partnerships, Insight, Strategy, Proposition, Product roadmap)
* Accountable / Responsible for annual marketing budget ranging from £5-200M