Long Garth

Say 'Ello' to the future of social media

With its clean, simple look, its invite-only policy, and its legally-sworn promise to never, ever make money by running ads on its site, Ello is pitched as an get followers on instagram free trial antidote to Facebook.What is Ello? It's not unlike popular social media sites like Facebook, Twitter, and Tumblr: You can post photos and status updates, create a profile with a personal profile avatar and cover picture, and exchange information with fellow Ello-ers."Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data," its manifesto reads. "Advertisers buy your data so they can show you more ads. You are the product that's bought and sold."Ello, as it happens, believes something quite different."We believe in audacity," again, the manifesto. "We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership."Audacity, in this case, means you're free from those pesky ads and the threat of your data being tracked for grossly commercial reasons, and in order to ensure that, Ello took the step in late autumn of setting itself up as a Public Benefit Corporation, making it legally impossible to generate revenue from ads, as well as selling its user data to third parties. And that can't be changed, even if the ownership of Ello changes hands in the future.

Wave of recommendations startups before the big consolidation

Just got an iPhone 5 this week, after remaining content with my iPhone 4 for two years and skipping the iPhone 4S and the siren call of instagram free trial followersSiri (is it too late to join the party, Zooey Deschanel?). But despite the Big Brotherish visage of Apple looming over the landscape, 2012 saw the rise a number of new arrivals on the Recommendations bandwagon, so much so that it’s now officially its own sector. These are the spawn of Yelp, which itself is the spawn of review sites like Zagat.Design your site expecting the mobile user in mind. At the top of the page, place a hyperlink to a mobile version of your site. Having an app available for your site is a nice-to-have, but a truly easy-to-navigate mobile site will work for multiple uses and keep your development costs down as you weigh business needs for an app. Make your site swipeable on tablets by using Onswipe, a free service that lets your brand publish content with more of an app-like appearance. (JD interviewed the founder here a year ago.) Another company doing innovative publishing around mobile is ScrollMotion, an inventive New York startup that animates sales, marketing and training applications on the tablet, turning them into more interactive and dynamic content assets. The buy instagram account with real followers user experience is enhanced and complex subjects gain more visual elements. No matter what your site is telling or selling, the end user wants to consume and interact with your content in a way that behaves more like entertainment, from a look-and-feel perspective. (To learn more about mobile-related topics, visit Socialmedia.biz’s mobile section.)

The Importance of Values

Values, which inform attitudes and behaviors, reflect cultural norms and socio-historical trends (Bardi & Schwartz, 2003; Greenfield, 2009a; Rohan, 2000). Value priorities buy instagram followers instantly are important in cognitive networks of attitudes and beliefs (Rokeach, 1973). Values also influence family life and development because they are incorporated within cultural schemas that underlie family activities and give events their affective and moral meaning (Garnier & Stein, 1998).Other factors besides family mediate the transmission of values including peers, societal institutions and the media. Accordingly, values are dynamic and can change depending on environmental influences (Greenfield, 2009a; Rokeach, 1973). For example, in an 18-year longitudinal study, Garnier and Stein found that adolescent values related not only to maternal values, but also differed from them; this differentiation was explained by taking into account sociohistorical influences (Garnier & Stein, 1998).Values such as individualism and collectivism have been extensively studied and validated by researchers in the fields of culture and value systems (e.g. Schwartz, 1992; Triandis, Bontempo, Villareal, Asai, & Lucca, 1988). Those who hold more individualistic instagram instant followers goals tend to prioritize the self, with variability in behavior including independent thought and action as well a focus on status and power (Schwartz et al., 2012). Those who value collectivism tend to act in accordance with group norms and prioritize others (Rohan, 2000).

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