Luis Madureira
Consultant, Teacher, and Public Speaker in Lisbon, Portugal
Luis holds a unique and balancing empirical rigor with creative thinking derived from almost 20 years of proficient and resilient leadership in senior roles at both local and International levels (Angola | Portugal | Spain | United Kingdom). Vast functional expertise in Consulting, Intelligence, Strategy, Commercial (Marketing, Innovation, Trade Marketing and Sales), Advisory and General Management developed in Top FMCG companies (Heineken, Drie Mollen / United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo). He is a proactive hands-on business optimizer across all Trade verticals (Retail, Wholesale, Impulse & On-line) while a visionary, creative entrepreneur, who set-up his own Brand Building Consultancy Boutique (at both Business and Country/City Branding). Teacher, Trainer and Coach, being a regular International Lecturer and Invited Teacher of Marketing, Strategy and Competitive Intelligence in several University Masters. Achiever of quality results within realistic time frames whilst ensuring the highest standards. Generates trust and positive feelings at both personal and professional level. Motto: the "Journey" is the Reward STRATEGY & INTELLIGENCE: Business, Competitive, Knowledge Sharing, Analytical CONSUMER: Positioning, Branding, Country Branding, Sensory Marketing, Strategic Marketing, Word of Mouth Marketing, Innovation, NPD TRADE: Route to Market, Market Strategy, Channel Strategy and Customer Strategy; OPERATIONAL: World Class Excellence Execution & Delivery; Account Management; International Business Development PEOPLE: Mentor/Coaching/Training, Change Management COACHING: Teaching, Lecturer, Training