Luis Perusquia Berrizbeitia
Leadership
Luis Perusquia Berrizbeitia has leadership positions, during which he has worked in the automotive, hotel, and construction industries. Luis Perusquia Berrizbeitia led led Ford franchises across the state of Guerrero, overseeing strategic leadership and operational management.
During the 17 years he led the firm, it earned ten Blue Oval Awards. He also personally received two President Awards, which were given for excellence in leadership.
Leading various projects, he maintains an awareness of overall markets to ensure competitiveness. While capitalizing on new opportunities, he makes sure that all steps taken are in line with brand compliance, alongside relevant laws.