Maani Safa

Managing Partner, Vice President - Innovation and Creative, and Public Speaker in New York

Maani Safa

Managing Partner, Vice President - Innovation and Creative, and Public Speaker in New York

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Maani is a creative technology pioneer who develops products that help reinvent consumer engagement and interaction on a global scale.

Maani has been recognized with a multitude of awards and now, as Co-Founder and Managing Partner at Etch, is building one of the world’s fastest growing accelerator agencies.

On a day to day basis Maani works with executive leadership teams to drive innovation and digital business transformation. Pioneering companies and brands like The Dow Jones, The Wall Street Journal and News Corp are amongst Etch's growing client list.

Before founding Etch Maani was Vice President of Innovation and Creative at Somo where he founded and led both the innovation and product divisions. Maani is credited with helping to build Somo to be one of the fastest growing and most successful mobile innovation agencies in the world to date.

At Somo Maani worked with the likes of Audi, DeBeers, Burberry, Disney and Red Bull devise and deliver award winning, industry leading mobile solutions. He led the ideation, conceptualization, and creation of the world's leading mobile products for over 80+ global brands.

Much of the magic happened at the Somo Innovation Lab, a centre for technology innovation, where Maani and his team used next generation mobile products to guide and deliver solutions for clients wishing to use mobile to increase sales, enhance levels of user engagement and create better efficiency within their brands. The work, to date, has won multiple awards including the coveted "Most Innovative agency".

Prior to Somo, Maani founded and lead the Telegraph Media Group’s mobile division, where he was responsible for launching the mobile version of The Telegraph, a hugely successful iPhone application, The Telegraph Kindle edition, and the first ever news app for the Android Market.

A seasoned speaker in the technology and innovation circuit, Maani has presented across the globe at an array of events including Keynotes at SXSW, Google and the Apple HQ in Europe.

  • Work
    • www.somoglobal.com