Mark Schroeder

I feel my personal responsibility to make the world just a little better. While still doing everything I can to build my clients' businesses. It's the ongoing challenge of a lifetime.

I'm a seasoned marcomms professional with a lot of experience in the retail - particularly customer-facing technology and omni-channel retailing - trade, property and industrial sectors. I believe in the persuasive power of creativity and the targeted effectiveness of digital.

I help businesses focus on the customer. Sounds obvious, but most are more focused on their own operational issues. I believe business and marketing in particular can be both effective and ethical - leaving a worthy imprint on society's psyche whilst at the same time meeting its commercial objectives. The use of digital technologies has made this more achievable. The very best marketing wins on all fronts and that's what inspires my agency, Swordfish Advertising & Marketing.

I love collaborating with people who are similarly driven by passion, who want to create something of value.

To see some work samples please check out swordfishgroup.com.au

To read about my omni-channel marketing work, go to connectedstore.com.au

And if you're interested to read about the place where marketing, ethics and sustainability meet, subscribe to my blog Marketingheart