What is PR?

PR is a form of integrated communications that brings together traditional and digital marketing practices with the goal of increasing awareness for a company in the most influential way possible. PR, just like social media, is most effective when combined with branding, advertising and content creation.

Functions of PR include:

• Message development
• Media Relations
• Blogger Relations
• Advertising / Media Strategy
• Value Add negotiations
• Spokesperson Management
• Internal Communications
• Customer Communications
• Crisis Communications
• Social Media Strategy
• Digital Marketing

My experience lies within the kitchen & bath, automotive and action sports industries, with a strong focus on luxury brands.

I believe that the foundation of a successful campaign begins with understanding who you are, what your competitive advantages are, and how your product emotionally connects with your target customer.