An app designer and entrepreneur, Martin van Blerk enjoys creating businesses and ideas that help and engage audiences. He is the founder and CEO of Caliber, a New Zealand-headquartered digital platform that leverages AI to optimize the job recruitment process. With Caliber’s AI-powered applicant tracking system, HR professionals and recruiters can better identify, assess, and match candidates with the roles to which they are best suited. Meanwhile, jobseekers can use the app to easily apply to jobs via a "swipe right or left" mechanism, similar to popular mobile dating apps. Martin van Blerk intends to release Caliber in early 2024.

Mr. van Blerk also co-founded Bruu, a healthy canned coffee brand in the early stages of testing and production. He serves as marketing manager for the health-conscious company, which will also start releasing products by 2024 with the goal of becoming New Zealand's premier coffee brand.

Martin van Blerk's entrepreneurial pursuits extend beyond the technology and beverage industries. He also founded The Puppy Sanctuary and is in discussions with the local council for partnerships to launch the safe haven for dogs in the coming years. Hoping to address New Zealand's issue of crowded animal shelters and stray dogs, The Puppy Shelter will offer lifelong residence or facilitate adoptions for dogs at risk of euthanasia.

Mr. van Blerk is additionally involved with Namaco, a community of strategists, marketing experts, and professionals from various industries that seeks to foster innovative ventures and other creative projects with disruptive potential.

Prior to his current endeavors, he founded Pixelmon, a digital entertainment company with a pair of games in development and plans for affiliated comics and merchandising. He studied business, management, game development, and marketing at the University of Waikato. He also played football with Waikato Unicol A.F.C. First Team.