Melissa Macaulay Federico
LABOR OF LOVE: Strategic Marketing.
FAVORITE CLIENT QUOTE: "... If [Melissa] is talking about Marketing, you should be taking notes..."
MAKES A LIVING: Helping b2b enterprises engage buyers, generate demand and develop/implement integrated multi-channel strategies that build healthy, durable brands.
MARKETING IS LIKE COFFEE: Not only will it give your brand a lift, it's satisfying to "brew" just the right blend of Inbound marketing programs with optimized Outbound tactics to create intelligent branding, capable of increasing client multiples, attracting investors, filling the pipeline, improving customer relationships -- and keeping your competition up at night!
ENTREPRENEUR: Founder of two profitable companies and member of multiple senior management teams in technology & services sectors. Melissa currently leads the team at The B2B Branding Company (aka B2B Brands), where she and her crew work with a broad range of enterprises whose customers are other businesses.
LOVES A CHALLENGE: Economic downturns, emerging markets, & disruptive innovation are familiar turf. Several years ago, she expanded into ecotech, GRC & CSR -- including a stint as the interim CMO of an alternative energy & development venture, where she positioned it for a bond offering in the low 9 figures (yup, billions of $$).
BACKSTORY: Former faculty member at UNC & Temple University, earned BS at Rutgers, MA at Montclair, & did her PhD coursework at Temple University (ABD). In spite of the looonnnggg winters lives, works and writes just outside Boston.
GUILTY PLEASURE: Lecturing at Suffolk University, Sawyer Business School.