Born in Naples, FL

I am an entrepreneur that seeks nothing more than enjoyment out of everything I invest in.

A few summers ago, I lost my uncle Stan in a tragic accident which took a major toll on my life. I now realize that the past is the past, today is TODAY and tomorrow is not promised.

FIRE™..this was my dedication. I (Michael Jimenez) am the Founder of FIRE™. My talent artists Jon Howell and Quintino De Sousa have been developing this concept collaboratively with a team of young, unique individuals in recent years. FIRE™ is a retailer of merchandise (mainly clothes) but not limited to.

One of our major goals is to provide a lifestyle, rather than sell a product. The community gives us so much and what do we give back? We would greatly appreciate it if our customers/staff could spare an extra dollar or two with each purchase in tough economic times to support the men and women that defend our country everyday by giving their lives to rescue fire victims and those who have lost loved ones. Our presence will be noticed locally and nationally as we anticipate our online storefront (under development), a spread in magazines such Alternative Press (AP), and our aspirations of being on Vans Warped Tour as a Vendor and many many other events.