Michael McClure
Small Business Owner in Plymouth, Michigan
Michael McClure is the broker, owner and founder of Professional One Real Estate, a firm named “One of the Most Creative Brands of the Past Decade” and a “Beta Brokerage of the Future.”
He is a co-founder of Curaytor, a digital marketing company that helps businesses acquire and retain customers, which was named to Inc. Magazine’s “500 Fastest-Growing Companies in America” list.
Michael’s innovative use of technology and social media in real estate has been recognized by The New York Times. Erik Qualman, author of Socialnomics and Digital Leader, called him the “best in the business at using technology in real estate.”
He is the co-author of theSwanepoel Tech Guide and the Swanepoel Technology Report, two of the industry’s most respected technology publications.
Michael co-founded Raise the Bar Radio and the 20,000+ member Raise the Bar Facebook group, frequently cited in the real estate press. Inman News referred to him as a “kingpin of Facebook groups.”
He has been named one of Inman News’ 50 Most Influential Online and twice selected for the SP200 list, most recently ranking #4 among social media leaders in real estate.
Michael was also the co-founder of Uncphew.com, a now deprecated podcast that reached nearly 450,000 listeners on a single episode.
His Twitter account (50K+ followers) and other social media strategies have been used as training examples by organizations including T3 Experts, Keller Williams, RE/MAX, Coldwell Banker, GoodLife Team and Inman News.
Michael has spoken nationally on real estate, social media, branding and professionalism in cities including New York, San Francisco, Chicago, Las Vegas, Portland, Seattle, Atlanta, Cleveland and Columbus.
His work has been quoted or featured in The Los Angeles Times, SmartMoney Magazine, AOL Real Estate, MSN.com, The Detroit News and Inman News.
Before entering real estate, Michael spent 10 years as a CPA at Price Waterhouse and is a graduate of Michigan State University.
In 2015, he was named the #1 Michigan State basketball fan in the world during the Final Four, where he helped AT&T promote the event and appeared live with Shaquille O’Neal.