Michelle Edwards is the founder of Magnetize ME, a digital marketing agency in Atlanta, Georgia, that builds local SEO, AI search visibility, and brand authority for small and mid-sized businesses. Before starting her own company, Michelle worked for The Walt Disney Company in New York City and was a District Manager for Starbucks Coffee Company in Ohio. Those roles taught her how big brands grow one local market at a time. In 2007, she joined her husband as an entrepreneur. In 2009, they started Magnetize ME to help local businesses and non-profits grow online.

Today Michelle leads Magnetize ME's local organic SEO, generative engine optimization (GEO), structured data, web design, and content strategy for a hand-picked group of clients. Magnetize ME works with only one business per industry in each area, so each client's plan is built to win their local search results, not split them with a competitor.

Michelle is an author, a speaker, and a lifelong student of SEO & digital marketing. She tests new search and automation techniques with her colleagues, a select group of internet experts, before employing the strategies for her clients.