Gary Smith

I ask challenging questions of my clients, their customers and often myself.

I'm interested in how we can tailor brands, products and services so more people want to buy or experience them more often.

What I do is intended to bring more objectivity,cohesion and impact to brand communications. I find it’s far better to ask “so what?” at the start when developing a proposition rather than launch and let the consumer ask it.

So, my role is to ask the right questions, both of my clients and their target market, to push for insights we can transform into actions that can add value.

I work closely with my clients to help formulate strategic direction and, when required, undertake research projects using qualitative techniques to identify and interpret underlying drivers and motivations in the target market.

What this means is that plans are "stress tested" and all opportunities to succeed are explored. The aim is to achieve actionable insights that can make my clients more successful.