I head up Prime Decision, an insight and strategy company specialising in behaviour. I'm fortunate to collaborate extensively with academics and behavioural scientists, applying their insights to marketing, fundraising and customer experience. My work currently focuses on using experimental, evidence-based methods to innovate and optimise interactions - both in digital and offline contexts.

interests also include sustainability, altrusim, international development, healthcare and medication adherence.

Website: www.prime-decision.com

I regularly conribute to Prime Decision's blog - please sign-up to receive updates via email.

Other contacts:

Linkedin: http://www.linkedin.com/in/nataliehorne

Twitter: http://www.twitter.com/natalie_horne

Email: [email protected]