Natalie Shpiegel

Director of Sales & Marketing at RIGID Industries in Scottsdale, AZ, USA

I am a global business leader with experience across marketing, sales, and operations. I currently serve as Director of Sales and Marketing at RIGID Industries, where I focus on driving growth, strengthening brand strategy, and aligning teams around clear execution. My career has taken me across industries, from brand marketing at Miller Coors to program leadership at Redfin and market operations at Carvana. Each role has expanded how I think about scaling businesses and delivering results.

I grew up moving internationally every few years, living in France, the United States, South Korea, China, and Israel. That experience shaped how I lead. I learned early how to adapt quickly, listen carefully, and build relationships across different cultures and teams.

I earned my BA in Economics and Business Management from Tel Aviv University and my MBA from the Kellogg School of Management at Northwestern University. I believe strong businesses are built through alignment, discipline, and a willingness to learn beyond your own function. My leadership style connects strategy with execution, ensuring that ideas translate into measurable impact.