New India Detergents

New India Group came into existence in 1945 under the leadership of Sardar Kartar Singh – Grand Father of Our current Managing Director Deepak Arora .The Group activities for the first forty years were in marketing & distribution of dyes & chemicals representing ICI India Ltd. Since inception & Pidilite Industries Ltd. (Brand-Fevicol) since 1982.Presently third generation of the family is looking after the current affairs of the company and Mr. Deepak Arora diversified into manufacturing of LABSA in 1989 under the name & style of “New India Detergents. Ltd”. In the initial year itself product quality was approved by Hindustan Unilever Ltd. & since then they have been lifting major portion of our production.During the 20 years of existence we have kept pace with technology & various management systems thereby growing to be one of the largest manufacturer of LABSA in India. Due to our long association with Hindustan Unilever Ltd. and their continuous expectation of product upgradation helped us to upgrade & innovate manufacturing technology to suit their changing quality parameters.

Product Range: LABSA

LABSA 90%

LAB Sulphonic Acid

Spent Acid

Group of companies: All our Units, are equipped with an excellent infrastructural setup which includes most modern production equipments, process and Quality control instruments, continuously updated technical know-how, Quality management and assurance systems. The Quality system ensures that every batch of product confirms to the product specification in all aspects. Technically superior approach to analysis and measurements are constantly identified and implemented.