Nicole Yelland

Nicole Yelland is the director of marketing & communications for Livio where she plans and executes the brand strategy for events, public relations, marketing and social media. Prior to joining the Livio, Yelland worked at Detroit Red Wings where she developed and launched quick response (QR) codes into the arena programs and established the franchise as the first professional sports team leveraging this technology garnering media coverage in Mashable, National Sports Forum and PR Week. Yelland also spent four years with Airfoil Public Relations where she honed her national and local media relations, social media and marketing skills with clients such as Starbucks, eBay, PayPal and American Laser Centers. She earned her undergraduate degree in Integrative Public Relations from Central Michigan University.