Nima Binafard

I’m Nima Binafard, an entrepreneur and creative director based in Los Angeles, working across branding, product development, software engineering, design, digital strategy, and legal technology.

I like building things from the ground up. That can start with a name or an idea and grow into everything around it: the domain, trademark, brand identity, product, software, website, digital experience, positioning, and the way people ultimately experience it.

Over the years, I’ve worked across technology, e commerce, branding, growth, and business development. I helped build Uber’s offline driver acquisition operation in Los Angeles, training a 50 person team responsible for bringing more than 20,000 drivers onto the platform. I later built a 25 person digital agency working with companies ranging from startups to brands like Fashion Nova, Hot 8 Yoga, Umami Burger, and American Airlines.

I’m also the founder of Series J, a community driven events and philanthropy project that brings together branding, design, experiences, community building, and giving back.

Today, I spend much of my time developing my own brands, products, and ventures across technology, law, culture, community, and philanthropy.

What interests me most is building something as a whole. Not just a logo, a website, or a piece of software, but the entire world around an idea: what it is, how it works, how it looks and feels, how people discover it, and why they want to be part of it.