Philip Ryan Johnson
Student, Consultant, and Professor in Syracuse, New York
Philip Ryan Johnson specializes in digital / social research and strategic planning. Professionally, he has over nine years experience working as a consultant to small businesses in the Syracuse and Central New York (CNY) areas. Academically, he has over three years university teaching experience in the field of public relations at both the undergraduate and graduate level, having taught courses in digital and social media, public relations, strategic communication planning, and research methods.
Since 2007 he has given lectures and presented workshops to the community on topics related to social and digital strategic communication.
His PR Johnson consulting practice teams up with small and medium-sized businesses seeking to establish and manage an online communication strategy—most often starting from nothing. His work with clients has encompassed a diversified mix of projects and capabilities, such as web site design and redesign, content marketing strategy and management, search engine optimization (SEO), e-commerce, integrative web and point-of-sale (POS) systems design, marketing research, metrics tracking and measurement, analytics and reporting, software and systems recommendations, strategic planning and project management, design services, online reputation and brand management, systems design, IT support, and on-site training and workshops.
Philip is a former Assistant Professor of Public Relations at the S. I. Newhouse School of Public Communications, Syracuse University and Adjunct Professor of Strategic Communication at Ithaca College. He is currently a Ph.D. Candidate in Mass Communication at Syracuse University. In 2010, he was invited to propose, design, and teach the first social media course available to students at the S. I. Newhouse School. He has since taught his social media course on two more occasions at the graduate level, first for the distance-learning Newhouse Executive Education ISDP Master’s Program in Communication Management, and then for the Newhouse Public Relations Master’s program.
His academic research involves several key areas of scholarship in public relations and strategic communication, such the impact of digital and social media on organizational public relations, media content and gatekeeping (media sociology), blogging in political campaigns, journalism, and online news.