Peter Dedman

Copywriter/Editor for leading digital entertainment and tech companies. Most recently Editorial Director for enterprise software provider Infor, preceded by a lead Brand Writer role with Hook & Loop, Infor's in-house UX design agency.

Keen-eared, creative and driven to promote innovative products and groundbreaking thought leaders. Extensive experience across media, tailoring the message for web, video, mobile apps, radio, and print, with an emphasis on data-driven digital campaigns.

Adept at moderating social media discussion and have been tapped to do so for microsites and apps like Turner Sports' Tomorrow Award-winner, NCAA March Madness On Demand. I've created interactive content as well as brand messaging for campaigns including Starbucks Entertainment's Grammy-winning record label Hear Music, Mobile Excellence finalist VH1: Text2Win, and a wine club launch in USA Today featuring Gault Millau World Olympian, Trefethen Family Vineyards,.

Press releases and business articles I've written have been featured in The Washington Post, LA Times, Source, Us Weekly, Mashable, and 60 Second Marketer and quoted in The New York Times column Schott's Vocab. A natural DJ, I have broadcast experience on both coasts and a propensity to discover and publicize up-and-coming talent passionately and with eloquence.

I am a father, husband, lyricist, cyclist, and basketball savant.