Entrepreneur and enterprise software expert Peter Cooper, Broadcom Commercial & Enterprise Markets and Managed Partners Europe leader from 2021 to 2025, is now working as a channel lead at Island – The Enterprise Browser. Here, he is engaged in building the channel ecosystem from the ground up, leveraging his 25 years of experience in the cybersecurity sector.

While at Broadcom, Mr Cooper led the transformation of the channel’s Aggregation Program across Europe, rethinking the traditional distribution model to create a more proactive and engaged entity able to focus on value addition. The project’s mission was to empower change in its partners and resellers to enhance the customer experience and ultimately generate better profits. Throughout Mr Cooper’s career journey, from building businesses from scratch to leading EMEA channel revenue to more than £360 million, he has witnessed the importance of great partnership.

Mr Cooper formerly set up and ran his own company, the audio-visual business Presentation Partners. Selling to clients in the city, he developed a campaign based around The Pinstriped Presenter and has owned over 40 pinstriped suits over the years.

Over the years, Mr Cooper has attended many sales skills courses, including Challenger Sales, NLP, SPIN, MEDDPIC and Dale Carnegie, where he was a trainer. Sales training at Dale Carnegie is positioned to help sales professionals connect with customers to increase business, and this is an area where Mr Cooper’s insights can often prove invaluable.

He and his wife support each other’s professions and are both committed to excellence in their professional careers. Together, they co-founded LoveMyGroomer, a home-based dog grooming business.