Online Social Media
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Everyone is buzzing about Twitter and it is without question the network du jour among PR and marketing professionals. And while we’re fond of Twitter as well, (follow us @TopRank) social media is far more than just Twitter. If Twitter is the extent of your participation you’re missing out with a myopic approach. Besides, how do you buy twitter followers you don’t get analytics with Twitter, no (direct) SEO benefit, and ultimately, you don’t control the network. To truly be effective at using social media for PR, treat Twitter as a feeder to something larger – as one piece to a much larger and elegant puzzle.
Showing Up and Making a Difference in Social MediaBy showing up to be on social media and really making an effort to be social, have a strategy and engage with people, we’re able to really make genuine connections that will let people know that we are in it for the long haul. Social media isn’t going away. It isn’t going to disappear and be a trend that just was here for a brief period. So by showing up and making social media a solid part of your marketing plan will not only let your prospective buy 500 twitter followers customers know you are here to stay, but they’ll enjoy interacting with you much more when you do so. Whether you are reading I’ve Learned on Social Media or you are at a networking event, there are always opportunities to gain more insight and continue to grow in your social media insight. Never stop learning.
The fastest growing social media siteOne thing that’s guaranteed about social media is that change is always on the horizon. Sites gain and lose popularity very quickly, new features are popping up all the time, which is both exciting but also a little unnerving. Take a look at Pinterest. A year ago very few of us had heard of it, and now it’s the fastest growing social media site in history, and enjoying as much as a 400% month-over-month growth. Before setting up a branded page on any social site, first try it out as a regular user to get the hang of it. Then take time to identify business reasons for setting up a branded page and ensure you have the resources to maintain the new account once you get it started. Also, existing social channels ar