Rafa Armero is the creative director of the label who, with his Dadaist vocation, contributes a particular and provoking vision on the projects involved, always from the standpoint of the emotional creativity to achieve the desired outcomes.

Together with his team and the combined experience in design, communication, technology and architecture, and with other disciplines such as psychology, sociology and engineering solutions, generates Research & Creativity & Development & Communication solutions orientated to the innovation.