Rasha Rteil

Rasha Rteil is labeled as an active contributing speaker, outspoken innovation evangelist and a technology native. What mostly echoes is a "Seasoned Technologist”.

With a distinct mix of agency upbringings within Young & Rubicam, Cleartag, Mindshare, and VML, Rasha has over 10 years of professional homogeneousness in brand building, digital integrated strategy, and sagacity in media innovation. She’s esteemed for creating vibrant digital and immersive campaigns in the MENA.

Rasha now has one of the most enthusing positions as Head of Innovation Labs & UM MENA. At UM Middle East & North Africa (MCN group), she sets out to orchestrate innovative, integrated and digitally led solutions on international, regional and local clients. With her plug N’ play approach to technology, her drive is sparking memorable moments with UM brands.

Due to her love for the Big Apple & for “all about the web”, Rasha was nurtured in 2010 at VML New York- a WPP Digital Agency. She also made her way to plugging and boosting the digital creative & social start-up ecosystem at Cleartag, all the way to leading Innovation at Mindshare MENA while heading the digital division at Mindshare Levant.

When she’s not a surreal tech & media zealot, she's a 15 years baller, and a Sci-Fi junkie.

Conviction: “It always seems impossible until it’s done" N.M.