Rich Smith is an executive advisor, behavioral marketing strategist,investor, and CMO known for helping leaders finally understand not only how their strategy works, but why. With three decades of experience leading growth across financial services, healthcare, technology, and consumer brands, Rich has guided companies through crises, rebuilt brands from the ground up, and helped position organizations for nine-figure exits. He blends behavioral science, human psychology, and real-world executive experience to take the smoke and mirrors out of marketing—giving CEOs a clear, trustworthy path to growth. Rich is the bridge between marketing and the boardroom, known for translating complex ideas into practical strategies teams can use immediately. Whether he’s speaking to founders, executives, or investors, Rich shows audiences how to think differently, communicate with confidence, and use what sets them apart to win.